First the nail bars and esmalterias, which brought the country to a new and appealing concept when it comes to nailing care of Brazil. Then it was time the barber, who returned to fashion to meet the male audience. Now there are joints in the care of eyebrows that are gaining ground in Brazil.
Offering services such as micropigmentation, eyebrow design and permanent dye eyelashes, the company began the year with 16 stores and closes the first quarter with 35. "The goal is to end 2015 with at least 50 units. Today we make more than 30,000 calls per month, and we plan to end the year with a turnover of? 40 million, "says Lucas.
The company tries to approach the leader of Spa eyebrows. Created in 2007, the brand has more than 300 franchised stores in 26 states, serving an average of 200,000 customers, who can also take home products from their own two lines - the Make My Day and - with cosmetics to care for the skin and hair.
The network is now investing in two new business models: kiosk and store within the store. The goal is to open 100 kiosks in 2015, which should total R $ 70 million to annual revenues, estimated at R $ 180 million in total. You format store in store. The first of Spa Eyebrows works since the end of 2014 in Rio Grande do Norte. The project is a partnership with the American fast service company Regal Nails manicure, which should open two other units of the Brazilian brand in the US in the first half.
For Peter Lucas, specialized beauty services are a trend in Brazil. "We are heading towards the segmentation of business, places where you are sure you will get the best service and care for what you want." For him, the system "a bit of everything" is getting outdated.
It's not what you think Arlette Pereira, owner of La Bonita, salon opened five years ago in Jardins, Sao Paulo, which has just been extended. His team comprises 25 professionals from different areas, working with cut, die and hair treatment, manicure, pedicure, waxing, among other services.
"The customers do not want to spend hours in the lounge. Generally, they like to fix her hair and nail at the same time. Traditional halls have everything that customers need in the field of beauty, preferring to do everything in the same room and not move from one place to another, "says the hairdresser.
The Cosmopolish Nail Bar, first house on the open branch in São Paulo, in 2011, also felt the need of their customers. Before dedicated exclusively to the nails, the company began to offer new services. "It was a demand that came from our consumers, who requested the expansion of services offered. The nails are still the main focus of our business. Waxing and eyebrows are ancillary services, which increased our average ticket consumption and left our satisfied customers. The result was very positive, "said Cristiane Diniz, network business director, who won a new unit in Vila Olimpia.
Arlete Pereira believes that targeting is a different concept, but is not afraid of competition. "There are people like new and everything is different, but there are people who prefer the traditional. Everything depends on the quality of service. If you have not qualified team 'fashion will not start', "says the owner of La Bonita.
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